Who is affected, what roles do they play, and why?
Decider
Those with power to approve, reject, or redirect.
- Who governs our action?
- Who governs our resources?
- Who sets our priorities?
- Who approves our progress?
- Why do they decide?
- How do we engage with them?
Influencer
Those who shape opinions and decisions without formal authority.
- Who do deciders listen to?
- Who has informal power or credibility?
- Who could champion or undermine our efforts?
- Whose opinion carries weight?
- Why do they influence?
- How do we leverage them?
Contributor
Those whose participation is needed for success.
- Who has expertise we need?
- Who will do the work?
- Who provides critical inputs?
- Who must cooperate for success?
- Why do they contribute?
- How do we motivate them?
Affected
Those directly impacted by the outcome.
- Who benefits from success?
- Who suffers from failure?
- Who needs to adapt to the outcome?
- Who may resist change?
- Why are they affected?
- How do we engage with their feedback?