Why is this worth doing?
Tactical
What we achieve immediately.
- What problem are we solving?
- What opportunity are we capturing?
- What request are we fulfilling?
- What gap are we closing?
Strategic
How we serve our future goals.
- What long-term goal does this enable?
- What strategic position does this improve?
- What future options does this create?
- What dependencies does this remove?
Value
What benefits we create.
- What efficiency are we gaining?
- What costs are we reducing?
- What quality are we improving?
- What experience are we enhancing?
Risk
What we want to avoid.
- What failure are we preventing?
- What vulnerability are we addressing?
- What compliance are we ensuring?
- What reputation are we protecting?
Enablement
What we're making possible for others.
- Who are we empowering to act?
- What barriers are we removing?
- What capabilities are we providing?
- What decisions are we enabling?
Learning
How we prepare for the future.
- What knowledge are we gaining?
- What skills are we developing?
- What relationships are we building?
- What precedents are we setting?